profitable niches for a copywriter

12 Most Profitable Niches for a Copywriter in 2023

Copywriters are in high demand right now, and have been for a while. Despite this, the number of copywriters hasn’t managed to keep up with all the supply. This situation is good for you if you’re just starting your career as a copywriter because it gives you plenty of opportunities to find consistent work and also make more money by charging higher rates.

The only problem is that there are so many different niches that it can be hard to figure out where to start looking for clients. To help with this decision, we’ve put together this quick guide on some of the best-paying niches for a copywriter in 2023 and beyond:

Corporate law

Corporate law is a niche that is growing, and many lawyers do not specialize in corporate law. The reason why? Corporate law requires years of training and education, and it’s only become more complex over the years. This means that there are lots of opportunities for you as a copywriter because so many lawyers are too busy working on their clients’ cases to focus on marketing!

As with any niche, it’s important to know who your audience is here: attorneys who work with companies or corporations. They’ll be able to help you understand what keywords should be used in your content so that you can rank high on search engines and get more clicks from potential clients looking for legal services.


Travel is an international business and a global industry. It’s important to understand that the term “travel” includes many different types of activities, services, and goods. In this case, we will not be talking about travel agencies or airfare sales. Instead, we will focus on writing copy for travel destinations themselves: hotels, resorts, campgrounds; cruise lines; theme parks; ski resorts; amusement parks; excursions (such as helicopter rides over London); restaurants/cafes at tourist locations—anything that caters to travelers who want to enjoy their time away from home in comfort and style.

Real Estate

Real estate is a great place to start. You can make money doing everything from writing about property management, to real estate investing and flipping houses. There are many ways for real estate marketers and copywriters to earn money in this niche, including:

  • Writing blog posts about topics like homebuyers’ guides, tips on how to sell your house fast, or information on rental properties.
  • Writing content for sites that list homes for sale or rent. These sites usually have a wide audience base so you can reach an audience of potential buyers who are likely looking for something specific.

It’s important that you provide high-quality content that offers value by answering questions commonly asked by your target market—this is crucial if people want their readers/viewers/customers (or whatever they call them) coming back again and again!



Fitness is a growing niche, as more and more people are becoming health-conscious. It’s also ripe for copywriters to make money with their writing skills. There are many different ways that you can get into the fitness niche, but here are some examples of copywriting services in this area:

  • Writing articles about how to get fit and healthy
  • Writing product descriptions for workout equipment such as treadmills or weightlifting machines
  • Writing adverts for gyms and fitness clubs

IT services

IT services is a highly profitable and competitive niche. It requires a lot of technical knowledge, research, and writing skills to make it work for you as a copywriter.

For example, if you’re writing an article about “how to choose the best IT services company” you need to be able to talk about all different types of companies in this industry (like software development agencies), their specialties, pricing models etc. You also need a lot of information about how companies can attract customers with their branding efforts or by using social media channels.

Digital marketing

Digital marketing is a broad term for marketing on the Internet. Digital marketers use different platforms like search engine optimization (SEO), pay per click (PPC), and social media to reach their target audience.

Digital marketing is a good fit for copywriters who are good at writing for the web. As digital media has become more popular, companies are looking for copywriters who can write engaging content that will help them generate leads on various platforms like Facebook and Instagram.

Fashion and beauty

Fashion and beauty is still a lucrative niche for copywriters. It’s growing steadily, and there are many different ways to make money in this category. You can write about fashion, beauty products, or even trends. If you’re new to the field of fashion and beauty writing, now is an excellent time to start exploring the possibilities—but you might want to wait until after 2022!

Health and wellness

Health and wellness is a powerful industry. People spend billions of dollars every year on health products, and that number is only growing as people become more aware of the importance of maintaining their health.

Health niches are easy to write about because they’re a part of your daily life—you can write about any health-related topic you’ve encountered in your own life, or you can find a new angle on something people need help with but don’t know where to start. Health niches are also in demand because everyone needs help keeping healthy; if you have an idea for a product that will make someone’s life easier or better, there’s no reason why it wouldn’t sell well on the market!


SaaS is a software-as-a-service business model. This means that the software is hosted in the cloud and can be accessed by customers through an internet browser or via an app.

Subscriptions are the primary revenue stream for SaaS companies, which are primarily B2B businesses. Thus, copywriters who specialize in writing for B2B products and services will find this niche to be lucrative.

The cloud makes it easy for businesses to scale up their operations without having to invest in additional hardware or infrastructure. In other words, you’re selling storage space on someone else’s server rather than selling your own hardware system with limited storage capacity (think of buying extra memory cards for your phone).

E-commerce and retail

E-commerce is a huge market and growing. It used to be that people would buy products in stores, but in recent years, more of them have been buying online instead. This trend is only going to continue as more and more people get smartphones and internet access.

E-commerce has become an important part of many businesses’ strategies because it helps them stay competitive against larger companies that may have more resources than they do (or just simply have better brand awareness).

Online sales are also a great way for copywriters to connect with customers who need their services—and those who will pay well for them!

Tech blogs and magazines

Tech blogs and magazines are a good niche for copywriters.

Tech blogs and magazines are a good niche for copywriters because they are popular and have a lot of traffic.

Tech blogs and magazines are a good niche for copywriters because they are a good fit for copywriters

Research these niches to see if any of them are a best-fit for you.

There are a lot of things to consider when choosing a niche for your copywriting business, but here are some of the most important:

  • Research niches that interest you. This may seem obvious, but if you don’t enjoy writing about something there is no way it will be profitable for you.
  • Research niches that have high demand for content and good profit potential. There are many types of businesses out there that have needs for writers—and not all of them pay well or offer great opportunities (think wedding planners). Niche down as much as possible so that you can only focus on those who need what you’re offering.
  • Make sure there’s room in the market to create unique content and engage with readers without stepping on anyone else’s toes or duplicating someone else’s work too closely. If there aren’t any gaps in writing coverage within a particular niche then consider moving on!


The above list is just the tip of the iceberg when it comes to profitable niches for a copywriter. I’d like to think that if you’re a good writer, you could get into any of these fields. However, that means your first step should be to take some time and research which of these niches are actually a best fit for you. That’s going to help you make sure that your copywriting services stand out from the crowd and appeal to clients in a way that reflects your personality and expertise as an entrepreneur.

3 thoughts on “12 Most Profitable Niches for a Copywriter in 2023”

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