Is Blogging Really Passive Income? Here’s What You Need To Know in 2023

Many people think of blogging as the perfect way to make passive income. But is that really the case? This article will take a deeper look into this question, discussing the hows and why’s of passive income from blogs. From knowing what type of content to create, to understanding when you can start seeing returns, this article provides an overview of everything you need to know about blogging and passive income.

What is Passive Income?

Passive income is defined as earnings derived from a rental property, limited partnership, or other enterprise in which a person is not actively involved. According to the IRS, “passive activity” refers to businesses and investments where the taxpayer does not materially participate.

It’s important to note that passive income is not the same as earned income, which is money you make by working. Passive income is generally considered to be money you make without having to put in active work hours. 

For example, if you invest in a mutual fund, the fund manager does the work of buying and selling stocks and bonds on your behalf. You simply sit back and collect the dividends and/or interest payments paid out by the fund. 

The advantages of passive income are that it doesn’t require the same level of effort or expertise as actively running a business, and the potential gains can often be significant. 

On the other hand, there can also be some drawbacks associated with passive income, such as taxation and lack of control over investments.

Benefits of Blogging as a Passive Income Source

There are many benefits to blogging as a passive income source. For one, it can be a great way to make money while you sleep. You can set up your blog so that it generates ad revenue or affiliate commissions while you’re not actively working on it. 

Additionally, blogging can help you build an audience and establish yourself as an expert in your field, which can lead to other opportunities for passive income. Finally, blogging is a relatively affordable way to start a business, and it’s easy to scale up if you’re successful. 

Blogs are also a great way to market and promote products or services you’re selling, or any other business you may be running. It’s a great platform for sharing information about your products, as well as for giving prospective customers an incentive to sign up for your mailing list. 

In addition, blogs give you the opportunity to build relationships with your readers by engaging in conversations with them through comments and social media platforms. 

This helps create loyal followers who can then serve as ambassadors of your brand – spreading the word about what you do. Finally, blogging is an excellent traffic generator – a high-quality blog post can lead readers directly to your sales pages via links and calls to action. 

Overall, blogging is a great way to generate passive income and promote your business, as well as build relationships with customers and create brand ambassadors.

Potential Downsides of Blogging for Passive Income

There are potential downsides to blogging for passive income. For one, it is not always a reliable source of income. While you may be able to earn a decent amount of money from blogging, it is not always guaranteed. 

Additionally, blogging requires a significant amount of time and effort to maintain and grow. If you’re not diligent, you may find that your blog’s traffic and income begin to decline over time.

Another potential downside of blogging for passive income is that it can be difficult to achieve true financial freedom with this model. While you may be able to generate a good amount of money from your blog, it is unlikely that you will be able to completely replace your current income with it. 

This means that you may still need to work at least part-time in order to cover your living expenses.

Overall, blogging can be a great way to generate Passive Income. However, there are some potential downsides that you should be aware of before getting started. Be sure to do your research and weigh the pros and cons carefully before deciding if this strategy is right for you.

Also Read: 12 Most Profitable Niches for a Copywriter!

Understanding Expertise, Authoritativeness, and Trustworthiness (EAT)

When it comes to Google, the company’s overarching mission is to organize the world’s information and make it universally accessible and useful. 

To achieve this goal, Google must rely on signals to determine which pages are most relevant and authoritative for a given search query. The three main signals Google looks at when determining to rank are expertise, authoritativeness, and trustworthiness (EAT). 

Expertise refers to a page’s ability to answer a searcher’s question. This can be determined by looking at factors such as the content’s length, depth of coverage, and level of detail. 

Authoritativeness is a measure of how much other websites vouch for a page. Things like inbound links and social media mentions determine this. 

Trustworthiness is self-explanatory – it’s how much Google trusts a page. This includes factors such as site security (https) and historic spamminess. 

Ultimately, by emphasizing EAT when creating content and optimizing website pages, companies can ensure that they’re delivering the highest quality information to users and getting the most out of their SEO efforts.

Creating Content for Your Blog

Assuming you already have a blog set up and are ready to start creating content, you might be wondering what kind of content you should create. After all, it’s not enough to just produce any old content – you want your content to be engaging, helpful, and interesting to your target audience.

Here are a few ideas for types of content you can create for your blog:

-Tutorials: Show your readers how to do something related to your niche (e.g., if you’re a gardening blog, show them how to plant a flower bed).

-Product reviews: Share your thoughts on products that are relevant to your niche (e.g., if you’re a tech blog, review the latest smartphones).

-Interviews: Interview experts in your field and share their insights with your readers (e.g., if you’re a business blog, interview a successful entrepreneur).

-Lists: People love lists! Create lists of helpful resources, tips, or even just interesting facts related to your niche (e.g., if you’re a travel blog, list the best places to visit in Europe). 

-Opinion pieces: Share your thoughts on topics related to your niche that are important to your readers (e.g., if you’re a fashion blog, write about sustainable fashion).

Creating content for your blog should help to build a loyal following of readers and engage them in meaningful conversations. Keep things fresh, interesting, and relevant to your niche, and your readers will soon become loyal fans!

Also Read: Storytelling in Copywriting And How To Use It: A complete guide in 2023

Promoting Your Blog and Generating Traffic

If you’re looking to generate passive income through blogging, you’ll need to put in some work upfront to promote your blog and get things started. But once you’ve built up a following, there are a number of ways you can automate the process and start generating traffic without having to put in too much effort.

Here are a few tips for promoting your blog and generating traffic:

1. Use social media platforms like Twitter, Facebook, and Instagram to share your content and build up a following.

2. Reach out to other bloggers in your niche and collaborate on posts or guest blog for each other.

3. Use tools like Google AdWords or Quora ads to get your content in front of new readers.

4. Optimize your website for search engines so that people who are searching for topics related to your blog can easily find it.

By following these tips, you can start generating traffic and promoting your blog without having to spend a lot of time or money on marketing. Once you’ve built up a fan base, you can start monetizing your blog through affiliate marketing, sponsorships, or selling products and services

How Much Money Can You Make from Blogging?

Assuming you’re talking about making money from advertisements and not from product sales, most bloggers don’t make very much money. 

In order to make a significant amount of money from blogging, you need to have a high-traffic blog in a popular niche. Even then, you’re not going to be making more than a few thousand dollars per month.

So is blogging really passive income? Not if your goal is to make serious money. If you’re happy with a couple of hundred dollars per month, then sure, it can be considered passive income. 

But if you’re looking to replace your full-time income or more, you’re going to need to put in a lot of work.

Use EZOIC to Monetize Your Blog with Display Ads

There are a lot of ways to monetize your blog, but one of the most common is through display ads. And EZOIC can help you do just that.

EZOIC is a platform that allows you to easily manage your display ad inventory and optimize it for maximum revenue. They also provide detailed reports so you can track your performance and see how much money you’re making.

Ezoic AI removes guesswork; giving every visitor a better experience while increasing revenue automatically. 

With Ezoic, not only can you quickly and easily create and control display ads, but they offer a wide range of features to help you optimize your ad performance. 

Some of these features include real-time A/B testing, predictive ad optimization, advanced dynamic targeting (which allows you to target specific visitors), and so much more.

Most importantly, EZOIC makes it very easy to get started. Setting up an account and displaying ads on your blog takes just minutes. And once you do, you’ll be able to generate more revenue through display ads than ever before.

Try Ezoic on your blog and reap in benefits with round-the-clock customer support! 


Blogging can be a great way to earn extra income and even create a passive income stream if you approach it correctly. 

Setting up your blog, creating content regularly, building an audience, and leveraging different monetization strategies are all key pieces of the puzzle that will allow you to generate consistent revenue from your blog over time. 

With the right knowledge and hard work, blogging can become an excellent source of passive income for anyone who is willing to put in the effort.

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