type of blog

10 Types of Blog Posts That Will Turn Readers Into Paying Customers

Congratulations, you’ve finally taken the plunge into blogging! You know it’s good for your business, but not sure what kind of content will bring in customers, as well as keep them coming back. Now’s the time to get creative and think about what makes your company unique and shareable. There are many different types of content that you can post onto your blog, so here are a few ideas to get you started:

News Updates

News stories are things that are going on right now, or will be happening soon. News is by definition fresh and relevant to your customers. If you’re a small business owner, there are plenty of newsworthy topics that may be of interest to your readers.

  • What are the new products in your industry?
  • What’s new about how your company does business?
  • Who have some of the companies in your industry hired recently?

In addition to just sharing updates about yourself and your company as they happen, it can also be helpful to offer updates on bigger events happening in the world around you. These types of posts provide context for why these changes might matter for people who don’t normally follow politics or international news closely—and they give them something interesting and relevant with which they can engage online!

How-To Guides

A how-to guide is an excellent way to educate and engage readers.

A good how-to guide should include:

  • Step-by-step instructions, with images or screenshots where possible.
  • Links to resources and reference material if you need extra information.
  • Space for questions and answers, particularly if you want people to be able to ask questions directly on your site (it’s a great way to get feedback).

An even better option is including a section that answers commonly asked questions about the topic at hand; this can be especially useful when you’re writing about an unfamiliar topic, such as technology or science topics!

Product Reviews

Product reviews are one of the most popular types of content you can create for your blog. These posts offer a unique opportunity to not only share your experience with a product, but also give valuable information about it to your readers. A product review should include:

  • What is the product?
  • How does it work?
  • What are the benefits and drawbacks of using this particular item?

When writing product reviews, make sure you’re honest and unbiased. Don’t just tell people how great everything is! If there’s something negative about your experience with a product—even if it’s something small—be sure to mention it in order to maintain trustworthiness with your audience.

Quick Tips

Quick tips are short posts that provide useful information to your readers.

Quick tips can be used to explain a concept or idea in more detail than an infographic or text, but in less time than a full blog post.

They’re also helpful for people who don’t have time to read all of your content, but want something quick and easy to read on their commute home from work.

Examples include: “3 marketing tools you need to be using right now”, “How do I set up an email marketing campaign?” and “12 ways you can use social media effectively in business”.

Shareable Graphics

Shareable graphics are images that are easy to share on social media. When you create shareable graphics, it’s important to keep in mind that they should be visually appealing and easy to read. They should also be short and to the point with a clear message that is relevant to your content or topic.

For example, if you publish an infographic about how companies use video marketing, then all of your images will be related back to this topic. You can include some statistics in each image along with a brief description so people know why they should click on the link and read the full article online.

DIY Projects

DIY projects are a great way to engage your readers and show them what their favorite products look like in real life. If you’re a skincare brand, consider creating step-by-step videos on how to achieve certain results using your product. This can help new customers learn about the product, while also providing existing customers with new ways of using it.

Another approach is to create DIY tutorials on how to use the product in various ways. For example, if you’re an apparel brand, try creating a tutorial for how to take apart old clothes so that they can be repurposed into something new (e.g., making shorts out of long shirts). People want clever ideas for recycling clothes—and many will share these posts with their friends or followers online!


Infographics are graphics that present information in a clear and easy-to-understand way. They can be used to illustrate a point or to make a point. Infographics are popular on social media, so if you want to reach the widest possible audience with your content, they’re an excellent choice.

Infographics are often informative, but they don’t have to be—you can use them for entertainment as well. For example, if you’re selling custom t-shirts online and want your customers to know which style is best for their body type and personality, then an infographic could be a great way of showing them what looks good on different types of people without making any sort of judgement about their bodies at all!

Behind-the-Scenes Content

Behind-the-scenes content is a great way to show your customers the process of creating a product or service. This can be done through video or writing, but it’s typically a good idea to choose one method over another. If you already have some videos on YouTube, try creating more. If you have an active blog that gets relevant traffic, then try adding more articles about how you make your products and/or services.

One of the best things about behind-the-scenes content is that it’s really easy for customers to use if they want. They can just watch a video or read an article instead of going out into their backyard and making one themselves!

Galleries of Inspiration or Ideas

  • Showcase your products. You can include images of how the product looks in a home and how it works. This can be useful for an audience that’s interested in seeing if a product is right for them, but may not have any practical knowledge about it.
  • Showcase your services. Get creative with this! A great way to showcase your services is by showing how they would be used in real life situations. For example, if you sell baby care products like diapers or bath toys, you could show pictures of babies using those products while they play or sleep at home or on vacation with their families (make sure you get permission from the parents first).
  • Showcase your team members. These days many businesses are known for being “people-centered” so why not share these awesome people who work there? A good way to do this is by creating an employee profile section where each person has their own page with all kinds of information about them—from their role within the company as well as some personal tidbits such as hobbies and interests outside of work hours too! This makes guests feel connected before even meeting face-to-face when visiting together during events later down the road because nothing builds rapport faster than knowing someone personally beforehand–especially online where anonymity might otherwise prevent connection altogether when trying something new like skydiving or attending ballet classes without knowing anyone else who does either activity regularly.”

E-Books or White Papers

E-books and white papers are great content types for your blog. They’re useful, educational, and a great way to demonstrate your expertise in the industry.

E-books are particularly useful when you want to share information with readers on a specific topic. For example, if you have an ecommerce shop that sells kitchenware, then you could create an e-book on how to use different appliances like blenders or food processors effectively in the kitchen. This could include things such as recipes and tips on how to get started with these appliances instead of having no idea where to begin! As another example: How about an eBook titled “How To Start A Blog”? It would go over everything from how blogging works all the way through some tips for writing posts on said blog (and even more advanced topics).

White papers can be quite similar. They typically share hard data about something in order invite people into doing business with you because they know that they’ll receive valuable insight into whatever it is that they’re looking for information about! Imagine a scenario where someone comes across one of these pieces while searching Google but doesn’t know exactly what they’re looking for yet… By clicking through this type of link on our site instead; we’ll provide them with relevant information based upon their search query!”


We hope this blog post has given you some ideas for what types of content you can share on your own company blog. Creating a business blog is an important part of your digital marketing strategy and one that will give you many benefits. You may have to put a lot of work into it up front, but if you’re consistent with posting new entries regularly (at least once per week), then over time the rewards will pay off tenfold!

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