Content marketing has been a popular way of attracting customers for over a decade now. One of the best ways to get your content seen is to publish it on your corporate blog. It also allows you to build an email list that you can use to promote your products and services.
Let’s see how you can turn your corporate blog into an engine for new leads and sales!
Why do you need a corporate blog?
You need a corporate blog for numerous reasons, but the most important is that it’s the best way to build an audience. The second most important reason is that blogging helps you build trust, which is critical for building a relationship with your readers (and potential customers).
Blogging helps you build your brand and authority in your industry by providing consistent quality content on a regular basis. Your readers will come to know, like and trust you as they read your articles. With time, these same people will begin recommending you to others who may be interested in what you have to say about that particular topic or niche.
How to build an email list?
There are many ways to build an email list using your corporate blog. Here are the top 5 ways:
1. Create a lead magnet: Lead magnets are valuable and useful resources that you offer to people in exchange for their contact information.
2. Use popups: Popups are great because they are easy to set up and can be customized to match your website’s design.
3. Use exit-intent popups: Exit-intent popups show up when someone tries to leave your website without submitting a form, which is a great way to capture leads from prospects who aren’t ready to buy yet but might be interested in your products or services!
4. Use forms (forms are not the same as popups): Forms also enable you to collect customer data directly on your site, but they don’t offer any value for visitors who fill them out (unlike lead magnets).
5. Start using email marketing automation tools like ConvertKit, ActiveCampaign or MailChimp: Email marketing automation tools can help you segment your audience and develop automated workflows based on what each subscriber does when they open their emails (e.g., click on links or open attachments).
What is a lead magnet?
A lead magnet is a free giveaway that you give away to people in exchange for their email address. In the context of corporate blogs, a lead magnet can be an ebook, checklist, template or video.
If you’re running a cookbook blog and want to build an email list quickly, then your lead magnet could be a copy of your favorite cookie recipe.
If you run a website about investing in stocks and are looking for new subscribers on your mailing list; then perhaps it would make sense for your company to offer up some tips on how to invest wisely and safely.
The goal is always the same: collect as many email addresses as possible from interested readers so that they can receive future updates from your business or brand.
How to make your corporate blog lead-friendly?
If you want to use your corporate blog to build an email list, you need to make sure that it’s lead-friendly.
Here are some tips for making your corporate blog lead-friendly:
1. Include a clear call-to-action in every post that encourage readers to subscribe to your email list
2. Make sure the information you’re sharing is relevant to your audience and provides value.
3. Be consistent with your posting schedule—if you promise readers that they’ll see new content each week on Wednesdays, don’t let them down by skipping a week or posting late!
4. Finally, you should use social media platforms like Facebook and Twitter to share links from your blog posts on social media platforms like Facebook and Twitter. You can also run paid ads targeted at people who like your brand or industry category—these ads will help increase traffic to your website as well as grow your email list!
Write exceptional content
A corporate blog is a great way to build your email list. A reader who subscribes will be more likely to purchase your products, offer you their contact information and even become a customer.
To build an email list with your corporate blog, you’ll need exceptional content that’s useful to your target audience.
You can use the blog as an opportunity to position yourself as an authority in your industry by writing about topics related to it—but don’t forget that if someone isn’t interested in what you have to say, they won’t keep reading.
The key is balance: write about things that are relevant but not too niche or specific (if this sounds familiar, there’s no shame in giving our post on how blogging can help with search engine optimization another read!).
Your readers should feel like they’re getting something out of reading each article; make sure every post has value for them!
Create some cornerstone content
If you want to build an email list, the first thing you need to do is create cornerstone content on your corporate blog. This can be a piece of content that’s so popular and useful that it becomes a resource for your readers, who come back to it time and time again.
You should also create an email sign-up form in this piece of content, so that people can opt in to receive updates from you.
Once you’ve created this cornerstone piece of content, you’ll want to make sure that it’s linked up with all of the other content on your website—so that when people click on it from another page, they’re taken directly there without having to search for it again later.
As soon as someone signs up for your email list using this form, send them an email thanking them for opting in and informing them about any upcoming events or promotions available only through email notifications—then ask them if they’d like to receive these kinds of messages in the future as well.
The cornerstone content is the backbone of your website and blog. It’s the first thing that comes up when you search for a specific keyword or topic, so it should be something that answers the question: “What is this company all about?”
Let’s go over some examples of cornerstone content and how you can use them to build an email list:
A company history article is always a good idea if you want to tell people why they should care about what you do. If someone lands on your website looking for information on your business, then they should also be able to understand who you are as an organization.
This article can include information about where you started from and any interesting milestones along the way (such as when you first moved into new premises or launched a new product).
This can help build trust between the reader and your brand because it shows them that there are real people behind everything that happens within the business, rather than just another faceless corporation.
An employee spotlight piece could also be used as cornerstone content if none of these types sound appealing or relevant to what your company does best! Instead of highlighting yourself (which isn’t always great practice), consider creating an interview-style video series with one person at a time – maybe even ask each person what their favorite part about working at XYZ Corp is? That way everyone gets exposure while showing off each individual’s personality traits in addition
Take care of the design
You might be wondering, how do I choose a template for my blog? The best option is to use a template that is easy to use and won’t take up too much time.
If you’re looking for something simple but still professional, I recommend checking out Unsplash as they have great templates that work well with blogs.
When designing my blog, I always make sure the design is consistent with the rest of my website so that it flows seamlessly.
It’s also important to avoid using too many images in your posts because this can slow down load times if you’re not careful! You want people coming back again and again, right?
My favorite part about blogging is seeing how responsive my site looks on different devices like laptops or phones (you never know who might find themselves reading an article while waiting at the DMV!).
So when designing my own corporate blog post templates I always make sure every element will display properly no matter what device someone uses when visiting our site
Use exit-intent popups
Exit-intent popups are a great way to convert visitors into subscribers. They’re triggered when someone is about to leave your website, and they can be used to offer a free trial or discount on your service in exchange for an email address.
Here’s how it works: after someone navigates away from the page where they were introduced to your blog, they will see an exit popup with two buttons—one that says “Cancel” and another that says “Subscribe Now!” If they click on either button, you know that person is interested in learning more about what you have to offer.
Conclusion
Corporate blogging is one of the most cost-effective and long-term marketing solutions out there. Creating rich and engaging content can help you drive organic traffic to your website, build an email list that you can use in email marketing campaigns, and establish authority in your niche.
