Customer engagement is the magical way to keep customers coming back to your business. I know, there are a million ways to increase customer engagement but what about blog topics? You see, by adding blogs to your website, you’re engaging customers in a whole new ways. You see, emails get ignored and push notifications get pushed aside.
Let’s be honest here, although e-mails and push notifications aren’t bad ways of communication with customers, blogs are much better at staying on customer’s mind.
When you write a blog, what matters most is the number of readers you get to that post. And the biggest factor that can boost your blog’s traffic is choosing the right topic.
Although, choosing the best blog topics isn’t an easy task because at times you think a topic has it all and then see it’s not so hot after all. Even though you wrote best ever article on that topic and still not getting much popularity.
Let’s cut the chase here. After 2 decades in the content marketing industry, we know there is a route to follow. Choose underserved topics, adopt these topics to your specific business. There are 10 types of blog topics you should get started with right away!
Inspiring Customer Stories
Customers want to know that they aren’t the only people being served by your business. They want Inspiring Customer Stories on your business blogs.
Customers are not just buying your product or service, but also the experience of buying it. And if they can feel like they’re part of something bigger than themselves, their experience is more meaningful and memorable.
A customer story is a post on your blog that tells a real-world example of how someone used your product or service to solve a problem or make life easier. It could be a testimonial or case study, but the purpose is to show how real people have benefited from using your product.
Journey of Your Product/Service
When you’re trying to attract new customers, it’s important to know what they’re looking for.
Customers want blogs about the Journey of Your Product/Service on your business blogs. They want to hear how you got started, why you decided to start a business, what challenges you faced and how you overcame them.
Customers also want to know how their lives will change once they purchase your product or service. When they read about others who have used your product or service and had positive experiences, they feel more confident in their decision to purchase from you as well.
Providing this type of content on your blog will help build trust with potential customers and encourage them to buy from you.
Founder’s Story
The founder’s story is one of the most powerful marketing tools you can use to build trust with your audience, and it’s one of the most important aspects of your business.
If you’re a small business owner, it’s likely that you’re telling your story to potential customers on a daily basis. It’s also likely that you’re not telling it in the best way possible.
The founder’s story is a powerful tool for building trust with potential customers and increasing sales. Here are three ways to tell your founder’s story on your blog:
1. Tell why you started this business in the first place.
2. Share what motivated you to stay in this industry even when things got tough or even when it wasn’t popular yet (for example, if there were no job openings).
3. Explain how hard work and dedication have led to success for your business
Your Brand Story
If you ask people to tell you about your company, they might start with the product or service, but eventually they’ll get around to the story. That’s because people love stories.
We’re hardwired for storytelling — it’s an essential part of our humanity. We learn by telling and listening to stories about ourselves and others, and we pass along those same stories to future generations.
So when your customers are looking for a way to connect with your brand, they want to hear your story.
The good news is that you don’t have to be a novelist or even a good writer to tell a compelling story that connects with customers. You just need two things: empathy and authenticity.
If you can create content that connects with both of these qualities, then you’ll be well on your way toward creating a brand story that resonates with customers in a meaningful way.
Your Companies Social Concerns
Use your website blog as a platform for advocacy. The most obvious way to show customers that you care is through blog content. Blog posts can be used to educate customers on an issue and provide them with resources to take action on it.
Use blog posts to educate customers on how their purchases can impact social issues; these posts can also include calls-to-action to encourage readers to act now. For example, if you sell clothing, consider writing a blog post about sustainable fashion or fair trade garments in order to educate customers about what makes these products different from other options available online or in stores.
Develop partnerships with organizations doing good work in the community. By partnering with organizations that relate directly with your business’s values, you can reach more people
Environmental Consciousness of Your Business
The environment is a top concern for most consumers, and they want to know that the businesses they frequent are environmentally conscious.
Customers are looking for ways to reduce their own carbon footprint, so it’s important to provide information on how your business can help them do this.
But before you start writing about the environment, consider these three tips:
Make sure you’re ready. You need to understand your company’s environmental commitments and what you can do as an organization to make a difference. If you’re not yet ready, start by educating yourself on the topic by reading articles like these from our blog:
“How Your Business Can Reduce Its Carbon Footprint”
“The Impact of Climate Change on Your Business”
“Why Every Business Needs an Environmental Policy”
Add a human dimension to your story
The best blogs are written in a conversational style. The writer should be the one talking to you, not an expert or a salesperson.
If you want to make your blog more interesting and engaging, try adding a human dimension to it. How? By telling a story about yourself and/or your business.
It can be as simple as sharing how you got started in your business or how you became interested in starting a business in the first place.
For example, if you’re running an online store with handmade products from around the world, talk about how you came across those products and what inspired them. Or if you’re running a consulting firm that helps businesses improve their customer service by learning from their mistakes, tell us about an example where things went wrong with one of your clients — but then show how it was turned into an opportunity for improvement.
The more personal and specific you can get with your stories, the more likely people are going to relate to them on some level.
Comparison between your and your competitor’s products
One of the best ways to get your customers to come back to your site is by having a blog. Blogs are an excellent way to keep customers informed about new products or services, as well as provide them with information that they may not know about your business.
Blogs are also a great way for businesses to interact with their customers and encourage feedback. A blog can be used to ask questions about the products and services you provide, and then respond with answers. This is a great way for customers to feel like they have a voice in the company, which will help them feel more loyal and connected.
But there’s more than one way for businesses to use blogs: most importantly, blogs can be used for comparison shopping between your own business’ products or services and those of competitors’.
Customers want Comparison between your and your competitor’s products on your business blogs. This is because they want to know whether they are getting the best deal possible, and if so how much better it is than what else is available out there in the market place.
Use Cases of your products and services
Use cases are case studies that describe a real-world situation in which a product or service has been used. Learn how to write them, and you’ll gain an edge over your competitors.
Use cases are the most effective way to show customers what your product can do for them. They’re also essential for gaining organic search traffic from Google.
Events in Your Company
If you’re a small business owner, it’s easy to get caught up in the daily grind. But if you want to draw potential customers to your website, you need to show them what your company is all about.
One way to do that is by using blog posts to feature events and news from around your organization. Here are three ways this strategy can help grow your audience:
Showcase Your Company Culture
Customers want to see Events in Your Company on your business blogs because they want to know more about the people behind an organization. They want to know what makes it unique, what differentiates it from competitors, and why they should choose it over another company.
A blog post can be a great way for potential customers to get a glimpse into how your company operates on a day-to-day basis. A few examples of topics you might include are company parties or holiday celebrations; new hires; office expansions; charitable causes supported by employees; or any other information related to the personalities of people working at the organization.
Conclusion
Whatever topic you are blogging about, make sure it is not being covered just fine by others. Don’t worry if the topic is not something everyone else can use. This is the reality for most writers in the online business space.
You will find that there are tons of people who are interested in your content. This is why choosing a specific niche for your blog content can be crucial to its success or failure. The 10 types of blog topics we discussed above might help you find the best niche to start with.
So, what are the best blog topics? The ones that your target audience needs and doesn’t know about. The topics that make your business an authority in your industry.
