Writing persuasive copy is an art, and that art has changed more in the past few years than it has at any other time in history. In 2022 you…

I’ve been writing copy for companies for over 20 years, and I’ve learned a lot about how to connect with audiences. You might think that direct response copywriting is…

Blogging, as a business practice, has exploded in popularity in recent years. On the one hand, that’s great news! You have a lot of opportunities to expand your reach,…

When blogs first started taking over the internet, some folks assumed they were a passing fad. Fast-forward 15 years and it’s clear that those naysayers couldn’t have been more…

If you’re reading this article, you’re probably trying to come up with more ways to generate leads for your business. You’re also probably wondering if a blog can help….

Copywriters are in high demand right now, and have been for a while. Despite this, the number of copywriters hasn’t managed to keep up with all the supply. This…