Copywriting is an increasingly lucrative career, as more people choose to do marketing in-house. But where are you going to fit in? With so many advertising and content writing jobs available, it can be tough to know where best to jump in. Here are ten great industries that are right for beginners!
Copywriters have a plethora of opportunities nowadays. In fact, content writing is one of the most common types of freelance writing jobs that you’ll find available online. Simply take a peek at freelance job sites and you’ll undoubtedly be bombarded with calls for writers to develop blogs and articles for brands.
Though it is becoming more popular, as a freelance writer you should expect a lot of competition. It’s not quite as cutthroat as SEO or PPC Marketing, but it still requires writers to put in some effort if they are going to stand out from the crowd.
Given this future outlook, why not jump aboard the content marketing bandwagon now and become one of the many newbies eager to break into this form of writing?
Here are 10 industries that we foresee exponential growth in 2023 and beyond. These industries are specifically going to need the best copywriters to stay relevant and beat the competition that’s coming their way.
Get The right skills
Copywriting is one of the most important and effective ways to market a business online. It can be used to promote your website, blog, social media pages and even physical products. The great thing about copywriting is that you can use it in so many different ways, which is why it’s such an important skill for all businesses to have.
However, it can be difficult for beginners to get started with copywriting because there are so many different rules and techniques to learn.
We discuss, in great detail, skills you need to acquire to make you a much sorted copywriter in any of the industries mentioned below.
Is there a market for copywriters?
The answer is that there is an exponentially growing market for copywriters in 2023. Copywriting can be used for many different things, including advertising and public relations.
The demand for quality copywriters has increased as the Internet has become one of the most important marketing channels for companies across industries.
Many businesses are also trying to stay ahead of the competition by improving their digital presence and content marketing strategies. As a result, they are spending more time on creating compelling content that will attract more customers.
This increase in demand has led to an increase in competition as well as an increase in pay rates for professional copywriters.
Credit Cards
Copywriters in the Credit Cards industry write sales solicitations, advertising copy, website content and other promotional material. They may also be responsible for researching and writing product descriptions, company profiles, white papers, case studies and press releases.
Copywriters typically work in-house at financial institutions such as banks and credit card companies. Their job is to develop a compelling message that can generate interest among potential customers. This might include creating an ad campaign for a new credit card product or writing an email newsletter to existing customers.
Some companies hire freelance copywriters to complete specific tasks or campaigns. These assignments can last anywhere from a few days to several months and may include travel time if the assignment takes place outside of the office. Freelance copywriters often work on multiple projects at once, so it’s important to have multiple clients and be able to multitask effectively without sacrificing quality or deadlines.
Pet Insurance
The pet insurance industry is a competitive and lucrative business. The market for pet insurance is expected to reach $11 billion by 2025.
The pet insurance industry is growing rapidly as more people are realizing the importance of protecting their animals. Pet owners are becoming more aware of the rising cost of veterinary care, which can be substantial if your animal gets sick or injured.
There are many different kinds of pet insurance policies available, but they all share some important similarities.
Insurance companies offer different types of coverage depending on the needs of the customer and the type of animal being insured.
Here writers need to high-quality content on all topics related to pet insurance. Companies will have blogs that will inform readers about the latest trends in the industry and educate them on how to take care of their pets.
Healthcare and Pharma
The healthcare and pharma industry is undergoing a revolution. With more and more people turning to online platforms to gain information, marketers are struggling to create content that will engage their target audiences.
Copywriters in this sector need to be able to write compelling content that engages new patients, engages existing patients and educates them on the benefits of concerned products.
To do this copywriters in the Healthcare and Pharma industry need a great understanding of the industry, the products and the people who use them.
Investing Platforms
Investment platforms provide investors with access to a wide range of financial products, including stocks, bonds, mutual funds, ETFs and options.
Investment platform companies are also known as brokerages or financial advisors. These services usually have a minimum account balance requirement in order to trade with them.
Investing platforms are typically competitive with online brokerages in terms of pricing and ease of use. Some platforms offer additional services such as research reports, analysis tools and access to professional advisors.
Here copywriters need to create compelling content, whether it is for your blog or for emails. In addition, they help to craft engaging copy that will make people want to read what you have written and make them want to purchase the product or service that you offer.
Email Marketing
Email marketing is a type of direct marketing that uses electronic mail to send promotional messages, advertisements and other types of marketing communications to a target audience.
Email marketing is a good way to stay in touch with customers. However, it’s important to create an email marketing strategy that focuses on your customers’ needs. This will help you create an effective email that will get read and convert leads into sales.
Copywriters are the bread and butter of the Email Marketing sector
Cryptocurrency
The Cryptocurrency industry is a highly competitive market with many companies vying for the attention of potential investors. The average investor is inundated with the latest news about cryptocurrencies, blockchain technology and ICOs (Initial Coin Offerings).
The goal of copywriting in this industry is to help you stand out from the crowd by creating content that appeals to your target audience and ultimately gets them to take action on your website or landing page.
There are a few key things to keep in mind when writing copy for your cryptocurrency website:
Use clear, concise language that explains what your product or service does in a way that’s easy for people to understand. Avoid jargon, buzzwords and technical terminology unless it’s absolutely necessary for conveying the benefits of using your product or service.
Keep it simple – don’t try too hard to be clever or witty if it doesn’t fit the tone of your brand voice. This can come across as unprofessional and confusing to new users who are unfamiliar with the technology behind cryptocurrencies.
Small Business Consulting
The Small Business Consulting industry is one of the fastest-growing industries in the world.
The demand for small business consulting services is growing because of the increasing number of entrepreneurs and small businesses.
Copywriting is an essential part of any business. As a copywriter, your job is to write compelling marketing material that attracts new customers and converts them into paying customers.
Technology and SaaS
The technology and SaaS industry is full of jargon and acronyms that can be confusing for the average reader. But the good news is that you don’t need to know everything about software development, cloud computing and IT infrastructure to write effective copy for this industry.
Copywriters usually work in small teams with product managers, marketers, graphic designers and SEO specialists. Although it’s tempting to focus on writing words, your job is also to help everyone else in the team understand how customers use their products.
Legal Help
In the legal help industry, copywriting is a key component of any marketing campaign.
The most important thing to remember when writing for lawyers is that they’re busy people. They don’t have time to read through long, drawn-out introductions and paragraphs that seem to go nowhere. They also don’t want to be confused by overly complicated language or jargon.
That’s why it’s so important to make sure your copy is clear, concise and easy to read at all times.
Use bullet points instead of paragraphs. Bullet points can help you break up your content into easily digestible chunks of information without making readers feel overwhelmed by a wall of text. They also allow you to organize your content in a way that makes sense for the reader’s needs rather than just how it fits into your design scheme.
Use short sentences and simple language whenever possible. Lawyers are busy people who don’t have time to read through long paragraphs of text that don’t tell them much about what they’re looking for or how they’ll benefit from your product or service in the first place! Keep things direct and straightforward at all times so they know exactly what they’re getting when they click on one of your links or sign up.
Outdoor Gear
The outdoor gear industry is a competitive one. There are many companies that want to sell their products, so they need to make sure they stand out from the crowd. One way that companies do this is by using good copywriting.
Good copywriting must help companies:
Increase conversion rates (by making it easier for people to buy)
Reduce bounce rates (by making it easier for people to understand what you’re offering)
Increase brand awareness (by creating content that people want to share with their friends and family)
Copywriting for outdoor gear is a specialized form of copywriting that requires a deep knowledge of the target audience. While some companies can hire freelance writers to create their landing page copy, others prefer to work with an agency that specializes in this niche.
If you want to succeed as a copywriter in this industry, you need to understand who your target audience is and what they want from your products.
How to choose the best copywriting niches to for you?
There are many different ways to choose a niche for your copywriting business.
But one of the best ways is to find something that you’re genuinely interested in and have some experience with already.
If you’re reading this guide, chances are you’re already doing copywriting for clients on a freelance basis. And you may have found that there’s a certain area of writing that you enjoy more than others.
You may also be able to think of some topics or niches that really excite you, or topics that you feel passionately about. These are all good places to start your search for a new niche as a copywriter.
Conclusion
As a copywriter, it’s up to you to stay up-to-date on trends in your industry and offer solutions that will ensure your clients stay ahead of the curve. These 10 industries will do just that in 2023 and beyond, bagging prime clients for you in the process if you’re one of the first to approach them.
Many of these industries are going to change dramatically in the next 5 years, and will need great writing to build trust and loyalty with their customers. We hope that this list will give you the proper knowledge to properly prepare for new opportunities in 2023 and beyond.
